Dare to stand out
Industry expertise beyond the tourist gaze.
a brand should have a voice. what does yours say?
All a traveler knows before venturing into the unknown are the stories they have been told by peers, the media, and, of course, the travel industry, where creative folk — like yours truly— shape visions from afar.
During my experience as an in-house creative for big travel brands, as well as from hiring outsider talent, I’ve learnt that while a technical skillset is required, a deep understanding of this multilayered industry is the secret sauce behind the vision.
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Branding
I will guide you through the process of creating an original brand identity that resonates with your audiences.
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Content Strategy
I will help you build an effective content strategy in a voice that stands out from the crowd through bespoke storytelling.
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Storytelling
I will construct narratives rooted in cultural authenticity meant for documentary content or brand storytelling beyond the tourist gaze.
Projects I’ve led
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Rainforest Cruises
Already a thriving e-commerce site, all Rainforest Cruises needed was to instill trust, and what better way than by revealing the faces on the other side of the screen.
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LimaTours
After many years leading the business, it was time to inspire others. We summed up LimaTour’s social impact across the destinations they sell in the Sustainable Horizons mini-doc.
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Quechua Express
It’s not work, it’s passion. I strive to honor the traditions that come upon the paths of travelers, that is my own.
Who is this for?
Tour operators, destination brands, OTAs, travel media agencies, hospitality businesses, or any other business who want to build brand authority among responsible travelers.
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