Shaping visions from afar
Marketing Strategy for Global Travel Brands
Find me where the digital and the travel landscape meet.
All a traveler truly knows before venturing into the unknown, are the stories they have been told by friends, the media, and, of course, the travel industry, where marketing folk — like yours truly— shape visions from afar.
During my experience working for big travel brands, as well as from hiring outsider talent, I’ve learnt that while a technical skillset is required, a deep understanding of this multilayered industry is what makes or breaks a brand’s success.
Data-Driven Solutions
Intuition is necessary as it stems in experience, but data adds foundational backbone to your intuitio. Data is out there, we just have to use it to your advantage.
Industry Expertise
They say outsiders bring an innovative perspective, but how much time to learn the ins-and-outs of this complex industry before they do. Time is money and small mistakes can cost a fortune.
Bilingual Service
Tourism is all about engaging people from different contexts and cultures. You need someone who can actually say what you mean, to effectively bridge the gap.
Stories I’ve Told
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Rainforest Cruises
Already a thriving e-commerce site, all Rainforest Cruises needed was to instill trust, and what better way than by revealing the faces on the other side of the screen.
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LimaTours
After many years leading the business, it was time to inspire others. We summed up LimaTour’s social impact across the destinations they sell in the Sustainable Horizons mini-doc.
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Quechua Express
It’s not work, it’s passion. I strive to honor the traditions that come upon the paths of travelers, that is my own.
Who is this for?
I work with global brands who know their product is exceptional but haven't found the right words yet. Tour operators, travel agencies, boutique hotels, luxury lodges, and travel trade offices daring to stand out.
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